Product Designer
During a period of over 60% YoY net sales growth and major retail expansion, Serena & Lily's e-commerce platform—their primary revenue channel—was hindered by an outdated architecture and inefficient third-party development processes. The company needed a scalable solution to support their accelerating business needs and enhance the customer shopping experience.
I was an essential contributor to the development, design, testing, and launch of a custom-built content management platform and associated design system.
- Collaborated on development and design of custom-built platform and design system, working directly with developers and other design team members to produce a scalable, efficient, and on-brand system
- Tested and iterated on designs at a component and module level, ensuring the platform development enabled teams to achieve flexible use cases for all company website needs
- Served as primary UX designer working deeply within the product at a technical level; learned the ins and outs of the product as development progressed, and onboarded other company members to the platform after launch
- Validated product through a pilot program of landing page implementations, setting the foundation for the brand's digital future while supporting their expanding retail presence and growing e-commerce demands
8 Core Members
1 year